Friday, 5 July 2013

Facebook Timeline - Using Social Media

The World News:- There is no denying that social media is massive nowadays. In fact, almost everybody, both young and old has access to a Facebook account. In addition to this, any business who wants to actually take themselves forward needs to have a Facebook page. It doesn't matter whether they are a company operating in the local area or a much larger enterprise, without an account on Facebook they really are holding themselves back. On this page I want to take a little look at how you can use simple images to help develop an online identity using Facebook Graphics.
Now that is cleared up, let's veer away from Facebook ever so slightly. I am sure you know this already, but one of the best ways to increase your ranking through the search engines is through Social Networking. That doesn't mean you should be sitting on Facebook every single day posting link after link though. Instead, you should let people share content for you. This means they hop on over to your website, feast their eyes upon something that they absolutely love and then just hit the Social Media Icons that they want, sharing it with their friends and family. This is instantly going to boost your social media reputation, and perhaps bring in a number of brand new customers as a result.

Before we delve into using Facebook graphics though, lets consider for a second why it is so important that a business has a Facebook profile nowadays. To put it simply, it allows you to connect with your customers. That's all there is to it, by having a social media page, you are giving customers the chance to engage with you on a personal level and give you their feedback. It also works as a great marketing tool, as the majority of the people who are going to 'like' you on Facebook are of course going to be customers, or potential customers. This makes them incredibly simple to sell to. In addition to that, effective social media can also give a nice little boost to your search engine rankings, which could bring in even more business. Now, before you start to dream big though, you need to realize that you are going to need to entice people to actually want to look at your social media page, and changing the graphics is one of the main things to do.
Perhaps one of the most controversial updates in recent years to Facebook was the addition of the Facebook Timeline. Part of the reason for this is that people absolutely loathe change, especially to something they were very familiar with. In my opinion though, the addition of the Facebook Timeline works wonders for businesses as it is far simpler to introduce 'brand recognition' to your social media campaign. Perhaps the most useful feature, and yet something that very few businesses utilize to its full potential, is the cover photo. This sits at the top of your Facebook Business Page, and you can put any message that you want here, providing it is in line with the rules put in place by Facebook. This means that you can easily set your page apart from the plethora of other ones on Facebook, and really start to boost recognition of your brand.
Now, there are plenty of people out there who invest in designers to create their timeline images for them, which can be expensive. I don't think this is necessary though. You can save a considerable amount of money by finding a company which offers downloadable Facebook art where you have to do nothing more than change a couple of pieces of information. They are easy to customize too, if you wish to inject a tiny bit more personality into them.
I believe the key to building up brand recognition through social media is to ensure that you always stick to the same basic theme for your image. There are plenty of people who change them every single week, and this is just going to cause people to get confused. Yes, you can change your message that your Timeline Art displays, but make sure you always stick to the same theme. Honestly, your brand will benefit a lot as a result. If you do want to test different styles, test them on another account, or when you first start ... before your brand becomes established.
Don't forget, you can also download Facebook Timeline Images to put up on your personal page as well. Remember, your personal page is going to be a reflection of your personality, so when you are choosing those Facebook graphics, make sure that you are choosing ones which are in line with who you are as a person. If you can find a website with a huge array of timeline images to choose from, you shouldn't have too much of a problem finding one you like and that reflects your personality.
Of course, to make all this work, you are going to need to have a good collection of social media icon buttons on your site. These buttons are something which need to stand out in order to entice people to click on them, although of course they shouldn't be too overpowering as this could put people off! (don't you just hate those persistent popups!?). I suggest taking a browse through a collection of social media icon buttons, a great deal of which can be found online at affordable prices (ones that haven't been used on hundreds of thousands of sites), and choose ones which suit the niche that you are working in, as well as the overall design of your website. Choose well, because if you can make social media work, then you will see business increase, and you may even find yourself climbing up those search engine rankings.
It doesn't matter if you are an individual or a company, there is a whole plethora of Facebook Timeline graphics and social media icon buttons to out there. Why not check a few of them out? Honestly, this is probably one of the best ways to boost your brand identity through social media. This is because not only is it simple to do, but it is also very cost effective. I've been using social media for a while now and am often still surprised by how effective it can be!


Post a Comment